Manta, a homemade incense brand
Manta is an independent incense brand I founded and built from the ground up. I developed the visual identity, packaging, and overall aesthetic direction while handcrafting each incense product myself. Beyond product design, I created and managed the brand's digital presence through social media content, e-commerce website design and development on Shopify, and community workshops that connected customers with the craft and ritual of incense making.
The project combines product craftsmanship, brand storytelling, and digital design, resulting in a cohesive experience that spans physical objects, online platforms, and in-person engagement.
Brand Communications/ Visual Story Telling
I developed the creative direction for Manta's visual content, focusing on communicating the craftsmanship, materials, and rituals behind the brand. Through photography and short-form video, I documented the incense-making process using natural plant powders, captured products within natural landscapes, and created lifestyle-focused narratives that demonstrated how incense can be incorporated into everyday moments of rest, reflection, and connection. The content was designed to translate the product's values into relatable experiences, bridging artisanal production with contemporary lifestyles.